I was invited to the presentation of the new collection between IF and Weekday in Stockholm. IF is a Scandinavian insurance company with focus on safety.
IF and Weekday held the presentation in a ghost tunnel with total darkness and monsters sneaking up on you around each corner. So much fun, and the models wearing these reflective products would blend in amongst them. Showing the great effect these fabrics have when light hits them.
The darkest period of the year is just around the corner, and the amount of pedestrians who get injured in traffic increases.
With these products you can walk around feeling safer and still look good!
A great collaboration with a sporty feel while serving a purpose.
The collection launch on November 1st.
Go to WEEKDAY to shop the collection IF x Weekday